Posts Tagged ‘marketing’
Today I drove past a real estate sign that said ‘New Price’ at the top. Wait, what? A new price? You mean the price went up? No, of course not — the price went down. Why not just say that? Does the real estate agent think we’re all stupid? Who’s he or she trying to kid?
The same goes for the phrase ‘pre-owned car’ and a few others. Just say ‘used car’ — please. No one thinks that a ‘pre-owned’ POS is better than a ‘used’ POS just because you changed the adjective. Just sell quality cars that provide good value, and we’ll come knocking. That’s it.
In today’s economy, customers are looking for business people to be honest, say what the mean, and do what they promise. They’re tired of buzzwords and marketing spin that try to disguise reality. Adults are adults. We can handle the truth. Stop the insanity. We have enough to worry about without having to enter the spin zone at every turn.
Just a quick self-indulgent post to note that I’ve taken a new role at my company, one which moves me away from marketing and more into project management on the IT side. This is an exciting opportunity for me, but don’t worry: I’ll still have a hand in social media. Indeed, if anything, this move means that we’ll be making more concerted efforts on the social media front in the coming months.
Meanwhile, if you have any advice on managing IT projects, please feel free to drop me a comment or three. 🙂
Social Media & Management Mojo 